by Daniel Kittell | Accounting News, Industry - Veterinary Medicine, News, Newsletter
As veterinary medicine continues to evolve, 2025 promises to be a transformative year. Industry professionals face emerging legislation, possible new roles, energized investor interest, and shifting dynamics in the pet insurance market. Here are the top trends shaping the field and what they mean for veterinary practices.
The People and Animals Wellbeing (PAW) Act
Introduced by Congresswomen Deborah Ross and Claudia Tenney in September of last year, the People and Animals Wellbeing (PAW) Act aims to expand access to veterinary care for underserved communities. The bill proposes federal funding for mobile clinics, subsidies for low-income families, and grants for practices serving rural areas.
The PAW Act has the potential to redefine how and where care is delivered, making veterinary services more accessible. Practices should keep an eye on the bill’s progress, as it could open funding opportunities and partnerships while increasing competition in traditionally underserved markets.
A New Industry Role
In a groundbreaking move, Colorado has introduced a midlevel practitioner role within the veterinary field—the Veterinary Professional Associate (VPA). This role is designed to fill the gap between veterinarians and veterinary technicians, providing a cost-effective solution to workforce shortages. A VPA’s responsibilities include conducting routine exams, prescribing medications, and performing minor surgical procedures under a supervising veterinarian’s guidance.
The creation of this new role has sparked debate in the veterinary community. Supporters highlight its potential to alleviate staffing shortages and increase access to care. Critics, however, question whether VPAs’ training—which includes a master’s degree in veterinary medicine—will be sufficient for the responsibilities assigned to them. Also of concern is the possible impact the VPA role could have on the roles of existing veterinary professionals. As Colorado serves as a testing ground, other states may evaluate the program’s success before considering adoption.
Investor Interest in High-Growth Segments
Investors are increasingly targeting high-growth areas within the veterinary industry. De novo hospitals, emergency care, and mobile services are increasingly attractive investments due to their potential for scalability and high returns.
- De Novo Hospitals: New veterinary hospital startups are appealing for their ability to tailor services to local demand and implement cutting-edge technologies.
- Emergency Care: With pet owners prioritizing immediate access to care, emergency clinics are becoming an essential asset to the veterinary industry.
- Mobile Services: Mobile veterinary services cater to a growing demand for convenience and personalized care, especially among urban pet owners.
These high-growth areas provide strategic opportunities for veterinary practices looking to grow or attract investment.
Pet Insurance Market Consolidation
The pet insurance market is rapidly consolidating. Now that JAB Holding Company owns over 20 pet insurance brands operating in more than 10 countries, critical questions about pricing, policy standardization, and referral dynamics within these networks are surfacing.
While immediate changes are unlikely, consolidation could influence pricing models, treatment coverage, and approval for diagnostic tools. Practices may find themselves navigating tighter referral relationships, which could limit options for clients.
To mitigate risks, practices should:
- Diversify partnerships with multiple pet insurance providers.
- Evaluate contracts carefully to ensure alignment with business goals.
- Advocate for policies that balance affordability for clients with fair reimbursement rates for providers.
The broader challenge is creating pet insurance models that work for both providers and pet owners.
Preparing for the Future
This year could bring significant change to the veterinary industry, driven by legislative shifts, innovative roles, investor interest, and market consolidation. Practices that stay informed and proactive can turn these trends into opportunities for growth and improved care.
by Daniel Kittell | Accounting News, Industry - Veterinary Medicine, News, Newsletter
Developing an exit strategy is essential for veterinary practice owners, and you likely need to begin sooner than you think. A well-crafted exit plan ensures the transition is smooth, maximizes the value of your practice, and aligns with both your financial and personal objectives. Here’s what you need to know about preparing your practice for sale.
Define Your Financial and Personal Retirement Objectives
Before you even begin planning your exit strategy, it’s essential to clearly define what you want to achieve both financially and personally. Do you aim for a full retirement, or are you planning for a phased exit where you gradually reduce your involvement? Understanding your ideal retirement lifestyle, how much income you’ll need, and any legacy goals will shape your exit plan. These objectives also guide decisions on when to sell and whether you need to maximize the value of your practice quickly or have flexibility in timing.
Start Planning Early: Three to Five Years Ahead
One of the biggest mistakes veterinary practice owners make is waiting too long to start planning their exit. Ideally, you should begin preparing at least three to five years before you intend to sell. This timeline allows you to make strategic improvements to your practice, boost profitability, and enhance its appeal to potential buyers.
Early planning also gives you time to address any operational inefficiencies, strengthen your management team, and improve your financial documentation. Buyers look for a practice with consistent revenue, well-maintained facilities, and growth potential, all of which take time to cultivate.
Focus on Key Financial Metrics: Gross, Growth, and Intangibles
When it comes to valuing your veterinary practice, buyers will scrutinize a few key financial metrics, particularly your gross revenue, growth rate, and intangible assets. Here’s why these matter:
- Gross Revenue: Your practice’s gross revenue gives buyers a snapshot of overall business performance. Strong, stable revenue streams are more attractive and signal that the practice has a solid client base.
- Growth Rate: Consistent growth demonstrates that your practice has potential for future profitability. Buyers will review profit-and-loss statements to analyze trends in revenue growth, operating expenses, and net income. Showing a history of growth creates confidence in the ongoing viability of the business.
- Intangible Assets: Beyond the numbers, intangibles like your practice’s reputation, client loyalty, and community presence are significant value drivers. Positive online reviews, strong referral networks, and a recognizable brand can boost your practice’s appeal. Make sure you document these assets and maintain a positive public image.
Demonstrate Cash Flow with Clear Financial Records
To make your practice attractive to potential buyers, you need to have well-organized financial records. Profit-and-loss statements, tax returns, and balance sheets should clearly reflect your practice’s cash flow. Buyers want to see that the practice generates enough profit to cover its operating expenses while providing an owner’s income. Clean, consistent financial records reduce risk for buyers and can lead to a higher valuation.
If needed, consider hiring a financial advisor or accountant specializing in veterinary practices to help organize and present your financials in a way that highlights your practice’s strengths.
Enhance the Practice’s Marketability
In addition to strong financials, take proactive steps to enhance your practice’s marketability. This could involve upgrading equipment, refreshing the facility, or optimizing workflows to reduce costs. An attractive, well-run practice is more likely to fetch a premium price.
Additionally, consider how dependent your business is on your personal involvement. If your presence is crucial to operations, potential buyers might see this as a risk. Transitioning key responsibilities to your team ahead of time can make your practice more appealing to prospective buyers.
Selling a veterinary practice is a significant decision that requires careful planning and forethought. Remember, the time and effort you invest in planning your exit strategy will pay off when you’re ready to step back and enjoy the next chapter of your life.
by Stephen Reed | Industry - Veterinary Medicine, News, Newsletter
Employee retention is an essential component of success for any veterinary practice. High turnover rates can disrupt workflow, impact client satisfaction, and hinder business growth. In this article, we’ll explore effective strategies to help you retain talented professionals whose contributions help maintain a thriving practice.
A Comprehensive Strategy
When your veterinary practice faces retention issues across the board or deals with high turnover in numerous roles, you need to zero in on the factors influencing both retention and staff turnover that have the greatest impact on the entire team. This includes the following:
Compensation
High turnover suggests that employees perceive their basic needs are not being fulfilled. A central need, of course, is compensation. Ensure that your salary and benefits packages are in line with industry standards and reflect the value of your employees’ contributions. Additionally, consider implementing performance-based incentives and bonuses to reward top performers and incentivize excellence.
Teamwork
Once this basic need is met, practices can prioritize factors that prevent turnover and foster retention. Teamwork takes center stage here, as a cohesive team dynamic is essential for all staff members. Offering scheduling flexibility and diverse job duties, along with promoting employee well-being, further solidifies staff satisfaction.
Career Growth Opportunities
Addressing these factors should already lead to a notable improvement in retention rates, but further steps can be taken to boost loyalty and improve employee satisfaction such as professional development and career growth opportunities. Provide ongoing training and support for skill development, offer mentorship programs, and encourage employees to pursue continuing education and certifications. Invest in their professional growth, and they will be more likely to stay and grow with your practice.
Staff Check-Ins
Finally, be sure to schedule regular check-ins with your team members to discuss their goals, provide constructive feedback, and address any concerns they may have. Create a supportive environment where employees feel comfortable sharing their feedback and ideas for improvement.
A Role-Based Strategy
For practices experiencing high turnover in specific roles, a role-based approach allows for targeted retention strategies tailored to the needs of those roles. Identify the reasons behind the turnover in these roles, whether it’s workload, lack of support, or insufficient training.
Provide adequate training and support for employees in these roles to ensure they feel confident and capable in their positions. Offer mentorship opportunities and assign experienced team members to provide guidance and support to newer employees.
Address workload issues by redistributing tasks or hiring additional staff to alleviate pressure on employees in high turnover roles. Implement efficient workflows and protocols to streamline processes and reduce stress on the team.
Offer incentives and rewards specific to the roles experiencing high turnover. This could include performance-based bonuses, recognition programs, or opportunities for advancement within the practice.
Reducing turnover and inspiring retention in your veterinary practice requires a comprehensive approach that addresses the needs of the entire team as well as specific roles experiencing high turnover. By fostering a positive work environment with a staff that functions as a team, offering competitive compensation and benefits, providing opportunities for professional development, and implementing targeted retention strategies, practices can create a workplace where employees feel valued, engaged, and motivated to stay for the long term.
by Stephen Reed | Accounting News, Industry - Veterinary Medicine, News, Newsletter
The field of veterinary medicine is experiencing advancements in new technologies as well as improvements in more established ones. These technologies have made veterinary practices more efficient, and they’ve improved client relationships and patient care. Here are some key technologies that veterinary practices can adopt to enhance their operations and free up staff to focus on quality care.
Practice Information Management Systems (PIMS)
Also known as veterinary practice management software, PIMS is the backbone of a modern veterinary practice. These systems help manage patient records, appointments, billing, and inventory. PIMS streamlines administrative tasks, boosts operational efficiency and revenue, reduces paperwork and manual data entry, and improves patient outcomes and client satisfaction. All of this allows veterinary staff to spend more time on patient care and client interactions. With PIMS, practices can easily access patient history, medical records, and treatment plans, ensuring a more comprehensive and coordinated approach to healthcare.
Telehealth
Implementing telehealth technology allows veterinarians to consult with clients remotely, reducing the need for in-person visits. This not only makes veterinary care more accessible but also helps with triage and follow-up consultations. Telehealth can be especially valuable for clients in remote areas and for follow-up discussions, improving client engagement and satisfaction. Usable telehealth tools include email, text messaging, and video call applications as well as more sophisticated telehealth software options or platforms.
When practices provide telehealth services, they are able to charge for their time and expertise while retaining clients that might otherwise have turned to direct-to-consumer telehealth companies for the sake of convenience.
Online Scheduling
Online scheduling systems simplify the appointment booking process by offering a user-friendly platform that allows clients to book appointments at their convenience. This has the added benefit of reducing phone calls and administrative tasks. Additionally, some online scheduling systems have a waitlist option to backfill last-minute cancellations by immediately alerting the first person on the list via email or SMS message. This not only boosts efficiency but also improves the client experience by providing a seamless booking process.
Practice-Linked Online Pharmacies
Online pharmacies ensure that clients have easy access to prescribed medications and products, while also allowing the practice to monitor and manage inventory more efficiently. Clients benefit from the convenience of having their pet’s medication delivered to their doors, while practices can generate additional revenue.
Social Media and Marketing
Social media platforms provide an effective way for veterinary practices to engage with clients and the community. Successful social media marketing helps practices build their brand, share educational content, and connect with clients on a more personal level. Regular updates on social media can also keep clients informed about special offers, events, and important pet health information.
Consistent engagement is key when it comes to success on social media, but if this seems like a daunting task, consider using a social media management platform. Through these platforms, you can schedule posts ahead of time on the networks of your choice. Most of these platforms also offer trend monitoring and insights so you can assess the reach and impact of your social media account.
Controlled Drug Management
Tracking controlled substances is required to adhere to Drug Enforcement Administration and state reporting requirements. This has been done traditionally with paper-based logs, which are prone to a variety of flaws, such as gaps in entries or getting misplaced. By implementing controlled drug management systems, practices can streamline this workflow while maintaining strict compliance with regulations and tracking the use of controlled substances. These systems reduce the risk of diversion and ensure that these drugs are only administered when necessary. This not only enhances legal compliance but also safeguards patient well-being.
AI for Routine Tasks
Artificial intelligence can be a game-changer for practices. AI-driven software can automate and streamline repetitive and time-consuming tasks, such as appointment reminders, billing, record-keeping, and refilling prescriptions. This frees up staff to focus on more critical aspects of patient care and client interactions. Keep in mind that team members will still need to review and confirm the accuracy of responses generated by AI.
AI for Diagnosis
AI is being increasingly used to aid in the diagnosis of medical conditions in pets. Machine learning technology can analyze medical images, lab results, and patient history to provide more accurate and timely diagnoses. This technology can result in better patient outcomes by enhancing diagnostic precision and expediting treatment processes.
Digital Radiography
Implementing and maintaining digital equipment can be costly, but compared to traditional film-based radiography, digital systems offer faster results, lower radiation exposure to both patients and staff, and the ability to easily share and store images. Digital radiography not only improves diagnostic accuracy but also enhances client communication by allowing them to view and discuss their pet’s X-rays with the veterinarian.
Veterinary practices that embrace the above technological innovations are not only putting themselves in advantageous positions among competitors, they are providing the best possible care to patients while maintaining strong client relationships.
by Daniel Kittell | Accounting News, Industry - Veterinary Medicine, News
To provide optimal client care, veterinarian practices need to maintain healthy finances. Establishing effective financial management strategies will help clinics allocate resources efficiently, invest in quality care, and improve their overall capacity to serve their clients and their pets. Read on…
Implement a Budget and Tracking Expenses
Creating a comprehensive budget provides your practice with a road map to keep on track with goals. It allows you to plan and allocate funds strategically. Begin by determining necessary expenses, such as staffing, medical supplies, equipment maintenance, and facility costs. Be sure to regularly track and review expenses. By managing a balanced budget, clinics can ensure that funds are appropriately allocated to provide the highest level of care to their clients and patients.
Optimize Revenue Streams
Your clinic can optimize revenue streams by setting competitive and fair pricing. Additionally, you should regularly review your clinic’s fee structures and evaluate the potential for additional revenue streams, such as retail sales of pet products or providing specialized services. Effective communication between staff and clients regarding the value of services provided can also contribute to revenue growth. By optimizing revenue streams, clinics can reinvest in their technology, infrastructure, and staff training, all of which ultimately benefit the overall quality of care.
Manage Inventory and Supply Costs
Efficient inventory management systems help to minimize waste, prevent overstocking, and avoid expired or outworn supplies. A few ways to achieve this include:
- Periodically review supplier contracts and negotiate favorable terms to lower costs.
- Consolidate orders or join group purchasing organizations (GPOs) to take advantage of volume discounts.
- Explore opportunities to collaborate with pharmaceutical companies or suppliers to obtain cost-effective medications and medical supplies.
Invest in Technology and Equipment
Investments like advanced diagnostic equipment, electronic medical records systems, and telemedicine platforms can streamline operations, improve accuracy, and improve the overall patient experience. Though they may require a significant upfront investment, they can lead to more efficient workflows and lowered overhead costs, as well as increased peace of mind for clients. It’s also important to stay informed of emerging technologies within the industry and make informed decisions about investments that will ultimately benefit client care as well as the financial health of your clinic.
Build Strong Client Relationships
When you cultivate trust and communication with clients, your practice will reap the benefits, including repeat visits, referrals, and a positive reputation within the community. Communication strategies such as transparent discussions about fees and payment options will help manage expectations and reduce miscommunications regarding financial responsibilities. Offering payment plans can also support clients in taking care of their end of financial obligations. Prioritizing communication with clients helps to build trust and foster long-term partnerships. This, in turn, contributes to financial stability and helps enable your practice to deliver exceptional client care.
