Smart Business Strategies to Prepare for Economic Downturns

Smart Business Strategies to Prepare for Economic Downturns

Economies always run in cycles, which means that, at some point, inevitably, there will be a downturn. And the best time to prepare for an economic downturn is before things start to take a tumble. In this article, we’ll go over strategies you can use to keep your business steady in rough seas and even come out stronger once the storm has passed.

Build an Emergency Budget

An emergency savings account is your safety net. When you regularly set money aside for slower periods, you’ll be able to cover payroll and expenses when income dips. A general guideline is to save three to six months of operating costs. Start small if you need to. Even a little buffer can cushion the impact of an unexpected financial emergency or buy a little time to adjust when the economy starts to turn.

Diversify Your Income

Relying on one product or one big client is risky. If that income slows down, you’re stuck. Study your customers and think about ways to create new revenue streams. Could you add a service that complements what you already sell? Could you package smaller offerings for cost-conscious buyers? Even small side streams make your business more resilient.

Keep Leads Coming In

When times get tough, marketing is often the first cut. That’s a mistake. You need to attract new customers to keep money flowing. Think of low-cost ways to stay visible: update your website, keep your social media active, and reach out to past customers through an email campaign. Consistent marketing efforts are more important than a big ad spend and will almost always pay off in the future.

Focus on Customer Relationships

Your customers are your best allies in a downturn. Keep communication open. Everyone hurts when the economy is down, so ask your customers how you can help. Even if they cut back on spending, customers are more likely to remain loyal to a business when they feel they’re valued. Good service often beats price.

There are also useful ways to show your customers you care. Add smaller rewards to your loyalty program, like a free coffee or a discounted add-on. Send thank-you notes, coupons, or small gifts with orders. Anything you do to keep your connection with your customers can lay the groundwork for recurring business.

Protect Your Profitability

Sales are always going to ebb and flow, so planning for turbulent times is key.  Watch your costs closely. Look for waste and trim it early. Negotiate better deals with suppliers. Automate small tasks to save time. But profitability is more than just slashing spending. It’s also about making sure the money you bring in isn’t just covering expenses but contributing to your business’s long-term health and strengthening your bottom line.

Economic downturns are tough, but with the right strategies and enough planning, they don’t have to sink your business. No amount of preparation is going to remove all risks, but it gives you options. And options bring peace of mind when the economy is unpredictable.

 

 

Americans Spend Hours Thinking About Money: Financial Stress, Its Impact, and Practical Solutions to Ease Worries

Americans Spend Hours Thinking About Money: Financial Stress, Its Impact, and Practical Solutions to Ease Worries

Recent surveys reveal that Americans spend hours each week thinking about their finances. Rising prices, mounting debt, and uncertainty about the future all contribute to financial stress. Add in steep housing costs, concerns over tariffs raising the price of goods, and lingering worries about retirement savings, and it’s no surprise that, according to a Bankrate survey conducted earlier this year, more than 43% of Americans say money negatively affects their mental health. In this article, we discuss what’s driving financial worries and offer strategies to boost financial security.

The Pressure of Rising Costs

Inflation continues to affect nearly every aspect of daily life. Food prices have increased more than 20% over the past three years, straining household budgets. And home prices and mortgage rates remain high. This puts a big question mark on home ownership for the younger generations. In fact, according to NAR (National Association of REALTORS) data, the number of first-time home buyers—typically led by younger Americans—dropped to 1.14 million in 2024. That’s the lowest level on record since the NAR started tracking first-time buyers in 1989. Renters face struggles as well, with average rents increasing more than 25% since 2019.

Tariffs also play a role in pushing prices higher, which trickles down to consumers. For small businesses and households alike, higher costs on goods and materials add to financial pressure.

Debt and Retirement Worries

Credit card debt has been on an upward trend since 2021. The rising costs of necessities like housing, groceries, and gas have pushed many Americans to reach for credit cards just to make ends meet.

At the same time, Americans are concerned about their financial futures in retirement due to a lack of savings, market volatility, and uncertainty surrounding Social Security. A 2024 Bankrate survey discovered that 57% of Americans worry they are falling behind on building an adequate nest egg.

What Helps Ease Financial Stress

Three main factors that contribute to easing concerns about money are: higher income, reduced debt, and broader economic improvements. For example, when inflation cools and wages go up, people are better prepared to plan and save.

Younger Americans, in particular, worry about job security, with layoffs and limited career opportunities top concerns. A strong labor market creates stability and more spending power. When jobs are steady and paychecks grow, people feel more secure about their money. That confidence shows up in how they spend, save, and invest, and it gives the economy an extra boost.

Practical Solutions

While we can’t control factors like inflation, tariffs, or the broader economy, there are steps to take to get back on the right path. Here are some ways to improve financial stress:

  1. Build a budget. Tracking income and expenses provides a clear picture of where money is going and helps pinpoint areas to cut back.
  2. Start an emergency fund. Even starting with a small cushion of $500–$1,000 can ease stress and help prevent the need to rely on high-interest credit cards when financial emergencies happen.
  3. Focus on paying down high-interest debt. Prioritize credit cards and personal loans first. Knocking out those high-interest balances frees up money in your budget and helps create financial security.
  4. Increase retirement contributions gradually. Setting up automatic transfers into a 401(k) or IRA, even starting with 1–2% of income, helps build long-term savings.
  5. Seek advice and guidance. It’s no secret that many Americans are facing financial insecurity right now, but the good news is that there are plenty of trusted voices and perspectives to lean on. Seek out free tools and workshops that can help with decisions and planning, which you can find through many employers, banks, and community organizations. And don’t discount reading articles and newsletters, listening to podcasts, and following social media accounts of reliable sources. These can all improve financial literacy and help you make informed moves with your money.

Inflation, housing affordability, and rising debt continue to weigh on Americans’ minds, but the information and strategies above can help ease worries and create a path to financial stability.

Tax Pitfalls of Venmo, PayPal, and CashApp: What the IRS Wants You to Know in 2025

Tax Pitfalls of Venmo, PayPal, and CashApp: What the IRS Wants You to Know in 2025

If you use Venmo, PayPal, or CashApp to accept payments for freelance work, side gigs, or online sales, you’ll want to pay close attention to this year’s tax changes. New tax rules are making it harder to fly under the radar, even if you only earn a few thousand dollars on the side. Here’s what you need to know to stay compliant and avoid costly surprises next year.

Why the IRS Changed the Rules

In recent years, the rise of freelance and gig work and online selling has presented challenges for the IRS in tracking taxable income. To close this gap and improve transparency, the IRS lowered the reporting threshold for third-party payment platforms.

Previously, platforms like PayPal only had to issue Form 1099-K if you earned over $20,000 and had more than 200 transactions in a calendar year. Originally, the IRS planned a $600 threshold in total payments for goods or services to trigger the reporting requirement, but revisions to the new rules now include a phase-in period as follows:

  • 2024: If you received $5,000 or more in business-related payments, payment platforms automatically sent a 1099-K.
  • 2025: You will only need to earn $2,500 to receive a 1099-K.
  • 2026: The originally planned $600 in total payments—regardless of the number of transactions— will take effect.

This change is part of a broader effort to ensure platforms and users have time to adjust, but by 2026, even small side gigs could trigger a tax form.

What Types of Payments Are Taxable?

The IRS is not interested in your birthday gifts or splitting brunch with friends. However, earned income for goods or services paid through PayPal, Venmo, or CashApp is taxable and must be reported. Examples include:

  • Freelance services or contract work
  • Tutoring
  • Online product sales
  • Crafts or handmade items
  • Side jobs like dog walking or delivery driving

Not taxable:

  • Personal gifts
  • Reimbursements (e.g., a friend paying you back for concert tickets)
  • Payments for shared expenses

To help avoid confusion, label your transactions clearly within the app whenever possible.

Who Needs to Pay Attention

This change affects more people than you might expect. If you:

  • Earn just a few thousand dollars freelancing
  • Resell items online as a hobby or side hustle
  • Pick up occasional gigs on platforms like TaskRabbit or Fiverr

…you could now receive a 1099-K and be expected to report that income.

Keep Business and Personal Transactions Separate

One of the best ways to stay organized and avoid a potential IRS headache is to use separate payment apps or accounts for personal and business use. For example, use one Venmo account for freelance payments and another for splitting rent or reimbursing friends. Mixing business and personal transactions can lead to confusion and inaccurate tax reporting.

What to Know About Form 1099-K

If you receive a 1099-K, it shows the gross amount you were paid—not your actual income after expenses. That means it doesn’t subtract your platform fees, it doesn’t account for refunds or chargebacks, and it doesn’t reflect your net profit. To report your income accurately, you must keep records of how much you actually earned, what you spent on business-related costs, and any fees charged by the platform. Use spreadsheets or accounting software to track income and expenses throughout the year, and save receipts for anything you plan to deduct.

What to Do If You Receive a 1099-K

If you get a 1099-K in January 2026, here’s what to do:

  1. Compare the reported amount to your own records. Make sure it only reflects business transactions.
  2. Report the income on your tax return. Use Schedule C if you’re a sole proprietor or freelancer.
  3. Deduct legitimate expenses. These may include supplies, platform fees, mileage, or home office costs.
  4. Work with a tax professional if you’re unsure how to handle it, especially if it’s your first time dealing with this form.

The bottom line is that the IRS is cracking down on unreported income in the gig economy. If you earn money through PayPal, Venmo, or CashApp, take steps now to organize personal and business transactions, keep detailed records, and prepare for tax time.