by Daniel Kittell | Healthcare, Industry - Healthcare, News, Newsletter
The cyberattack on Ascension has highlighted the urgent need for robust cybersecurity measures in the healthcare industry. This severe disruption, which led to widespread system outages across multiple states, underscores the vulnerabilities within our healthcare systems. To safeguard against such incidents, healthcare practices must adopt comprehensive cybersecurity strategies. Read on as we explore preventative measures and actionable steps for practices to enhance cybersecurity.
Routine Security Audits and Assessments
Healthcare practices must implement routine security audits and assessments to identify and mitigate vulnerabilities within healthcare systems. Conducting these audits helps ensure that security policies and protocols are up-to-date and effective against the latest cyber threats. It’s best to hire third-party cybersecurity experts to perform these audits. They’ll offer specialized knowledge and an unbiased perspective.
Cybersecurity Training for Employees
Human error remains one of the most significant cybersecurity risks, so educating employees is a necessary method of defense. Training should cover the basics of identifying phishing attempts, safe browsing habits, the importance of strong passwords, and protocols for handling sensitive information.
Comprehensive Incident Response Plans
An incident response plan is important for minimizing the impact of a cyberattack. The plan should outline the steps to be taken in the event of a breach, including roles and responsibilities, communication strategies, and recovery procedures. An effective response can contain the breach, prevent data loss, and restore normal operations more quickly.
Backup and Recovery Systems
Investing in reliable backup and recovery systems is essential to sustain operations in the event of a cyberattack. Practices should also test their recovery systems periodically to ensure data can be restored quickly and accurately. With strong backup protocols in place, healthcare organizations can minimize downtime and data loss.
Cybersecurity Improvements
It’s never too late to invest in cybersecurity improvements. Below are some recommendations for healthcare practices:
- Ensure all software and systems are updated with the latest security patches.
- Implement advanced firewall and antivirus solutions to defend against immediate threats.
- Restrict access to sensitive data to only those employees who require it based on roles and responsibilities.
- Shift to a zero-trust policy where verification is required from anyone attempting to access resources within the network.
- Establish a routine review process for cybersecurity policies and update them as needed to address evolving threats.
- Consider implementing AI-driven security systems that can detect and respond to threats in real-time.
The cyberattack on Ascension serves as a reminder of the vulnerabilities within the healthcare industry as well as the importance of taking proactive measures to safeguard against threats. By prioritizing regular security audits, comprehensive employee training, incident response plans, and strong backup systems, healthcare practices can stay ahead of future attacks.
by Daniel Kittell | Accounting News, Financial goals, News, Newsletter
Achieving financial stability and building wealth are essential goals for families striving for a secure future. Financial stability means having a reliable income, manageable debt, and the ability to handle unexpected expenses, while wealth building focuses on growing your assets over time. Read on to learn how families can lay a solid foundation for long-term financial success.
Understanding Financial Stability
Financial stability involves having a steady income, keeping debts under control (medical, credit card, and student loan debt), and having an emergency fund to cover unexpected expenses. Ideally, you want to save at least one month’s worth of expenses in your emergency fund before you begin to tackle debt. For families, achieving financial stability means being able to meet daily needs without financial stress and having the peace of mind that comes from knowing you can handle emergencies.
The Importance of Building Wealth
Building wealth goes beyond just saving money; it involves growing your assets over time. Wealth building provides financial security and the ability to achieve long-term goals, such as buying a home, funding your children’s education, or enjoying a comfortable retirement. Wealth also offers the freedom to make significant life choices and the ability to transfer financial security to future generations.
Investing for Wealth Building
Investing is a key strategy for building wealth. Here are some smart investment strategies to consider:
Diversify Your Investment
Diversification involves spreading your investments across various asset classes, such as stocks, bonds, mutual funds, and real estate. This strategy helps mitigate risk because the performance of different investments can vary. By diversifying, you can protect your portfolio from market volatility and increase the potential for returns.
Maximize Retirement Contributions
Take full advantage of retirement accounts like 401(k)s and IRAs. In 2024, you can contribute up to $23,000 to a 401(k), with an additional $7,500 allowed for individuals who are 50 years or older. These contributions not only reduce your taxable income but also benefit from employer matching, which accelerates your savings growth.
Consider Annuities
Annuities can help lessen the risk of outliving your savings by providing a steady income stream in retirement. They offer a secure harbor for your funds with consistent returns and tax-deferred growth, making them a reliable component of an investment portfolio.
The Role of a Good Credit Score
A good credit score will open the door to favorable loan terms, which can significantly impact your financial health. With a high credit score, you can qualify for lower interest rates on loans and mortgages, reducing the overall cost of borrowing. Lenders, including banks, credit card companies, and landlords, assess credit scores to determine an individual’s reliability in repaying debt. Consequently, a higher credit score results in better loan terms and conditions. This can save you thousands of dollars over the life of a loan, allowing more of your money to be invested in wealth-building opportunities.
When the above strategies are implemented – understanding and prioritizing financial stability, paying off debt, investing wisely, and maintaining a strong credit score – families are empowered to create a secure and prosperous future.
by Daniel Kittell | Business Growth, Industry - Retail & Distribution, News, Newsletter, Retail & Distribution, Small Business
Mastering the art of marketing is a required skill to reach and engage target audiences effectively. Two powerful strategies to accomplish this are push and pull marketing. Understanding the distinct roles of these approaches can make all the difference in driving sales and brand awareness. In this article, we’ll examine the differences between push and pull marketing and explore when retailers should use each strategy for maximum impact.
Understanding Push Marketing
When using push marketing, also referred to as outbound marketing, you are in charge of when, how often, and what content to promote. The idea is to “push” your promotions out, hoping to catch the interest of potential buyers and prompt them to make a purchase. You are propelling your brand, content, or product out into the world in a way that can interrupt the natural flow of your audience’s day to get them to pay attention to your message. This method naturally prompts a call to action and also helps to create brand awareness.
Push Marketing Examples
Push marketing is more assertive than pull marketing and encompasses a range of methods.
Here are some examples:
- Television and radio advertisements
- Print ads in newspapers or magazines
- Direct mail campaigns (e.g., flyers, brochures, catalogs)
- Email marketing (e.g., promotional newsletters, product announcements)
- Telemarketing calls
- Outdoor advertising (e.g., billboards, posters)
- Point-of-sale displays and signage in stores
- Social media ads with direct call-to-action
- Influencer marketing campaigns promoting products or services directly to their audience
- Trade shows and events where retailers showcase their products to potential customers
Understanding Pull Marketing
Pull marketing, also referred to as inbound marketing, revolves around enhancing the visibility of your product or service so that potential customers can discover you when they recognize a need or interest in a product or service and begin their search for solutions. It encompasses modern marketing avenues such as websites, search engine optimization (SEO), search engine marketing, pay-per-click (PPC), email communication, and social media marketing. It focuses on the consumer’s need-to-know basis by attracting them to your brand through valuable content such as instructional videos, infographics, step-by-step blogs, or webinars, all geared toward addressing the consumer’s needs. Pull marketing is most effective when you have a dedicated customer base and a strong brand reputation. Without brand recognition, consumers are unlikely to engage with your content.
Pull Marketing Examples
Pull marketing efforts focus on attracting customers to your business by providing valuable content, building relationships, and creating positive brand associations. Unlike push marketing, where you actively promote your offerings to potential customers, pull marketing encourages consumers to seek out your business on their own. Pull marketing strategies are almost all online.
Some examples include:
- Social media marketing: Engaging with customers on platforms to build brand awareness and attract followers.
- Content marketing: Creating valuable and informative content such as blog posts, articles, videos, and infographics to educate and engage potential customers.
- Search engine optimization (SEO): Optimizing your website and content to rank higher in search engine results pages (SERPs) and attract organic traffic from people searching for products or information related to your business.
- Email marketing: Sending targeted and personalized emails to subscribers with relevant content, promotions, and product recommendations to nurture leads and encourage repeat purchases.
- Influencer marketing: Collaborating with influencers or brand ambassadors who have a large following to promote your products or services to their audience.
- Word-of-mouth marketing: Encouraging satisfied customers to share their positive experiences with others, either through reviews, testimonials, or word-of-mouth referrals.
When to Use Push Marketing vs Pull Marketing
Determining when to use each strategy depends on various factors, including your business goals, target audience, and the nature of your products or services.
- Push marketing: effective when you need to generate immediate sales or promote time-sensitive offers to a broader audience.
- Pull marketing: ideal for building brand awareness, nurturing long-term customer relationships, and attracting individuals who are actively seeking information about your industry or products.
By understanding the unique advantages of each approach, retailers can strategically integrate push and pull marketing tactics to maximize their marketing efforts and achieve sales goals.
by Daniel Kittell | News, Newsletter, Retirement, Retirement Savings
As you approach retirement, understanding your Social Security benefits becomes crucial for financial planning. Your benefit amount hinges on factors like earnings history and age at sign-up. With careful planning and strategic decision-making, you can maximize your Social Security benefits to ensure financial stability in your golden years. Here are proven strategies to help you make the most out of your Social Security benefits.
Delay Your Claim
One of the most effective ways to increase your Social Security payments is by delaying your claim beyond your full retirement age (FRA). For each year you delay claiming benefits, your payments could increase by up to 8%, until you reach the age of 70. After age 70, there is no additional benefit for waiting to claim benefits.
Stay in the Workforce Until FRA
You can begin collecting Social Security payments at age 62. However, opting for this early withdrawal results in reduced monthly payments, while waiting until FRA provides higher monthly payments.
FRA is age 66 for those born between 1943 and 1954, gradually increasing in two-month increments thereafter. Individuals born in 1960 or later reach FRA at age 67. Claiming benefits before you reach FRA results in a permanent deduction.
Maximize Earnings
Be strategic about when you earn your highest income. Since Social Security benefits are based on your highest 35 years of earnings, consider working overtime, asking for a raise, taking on side jobs, or seeking higher-paying jobs in the years leading up to retirement.
There is a maximum earnings threshold – adjusted each year for inflation – which is used to calculate Social Security benefits. In 2024, earnings up to $168,600 are used to calculate retirement benefits. However, any income beyond this threshold isn’t subject to Social Security tax and won’t influence future benefit payments in retirement.
Claim Spousal Benefits
Married individuals have the option to claim spousal benefits based on their spouse’s work record, which can be up to 50% of their spouse’s benefit amount. This can be particularly advantageous if one spouse has significantly higher earnings. The lower-earning or nonworking spouse needs to sign up for spousal payments at his or her FRA to get the 50% spousal payment. The percentage is reduced if this spouse starts benefits before their FRA.
Coordinate Spousal Benefits
Spouses can strategize to maximize their combined Social Security benefits by coordinating when each spouse claims their benefits. This may involve one spouse delaying their claim while the other claims benefits, allowing the delayed benefits to grow.
Know Retirement Earning Limits
If you claim Social Security before reaching FRA and continue to work, a portion of your benefit might be temporarily withheld.
In 2024, Social Security recipients under FRA earning over $22,320 will see $1 withheld for every $2 earned beyond this threshold. At full retirement age, the earnings limit rises to $59,520, with a penalty reduction to $1 withheld for every $3 earned above this limit.
Upon reaching full retirement age, you can work while receiving Social Security without penalty. Your benefit will be recalculated, accounting for any previously withheld payments and your ongoing earnings.
Minimize Social Security Taxes
Be aware of the tax implications of your Social Security benefits. Depending on your adjusted gross income, a portion of your benefits may be subject to federal income tax. Careful strategizing, like minimizing other sources of taxable income, can help reduce the taxation of your Social Security benefits.
Maximize Survivor’s Benefits
Surviving spouses are entitled to receive the higher of their own benefit or their deceased spouse’s benefit. If your spouse received the higher benefit, you might qualify to claim your spouse’s survivor benefit initially, letting your own benefit accrue, and then transitioning to your benefit later in life. By understanding the rules surrounding widow/widower benefits, you can ensure you receive the maximum amount possible.
by Daniel Kittell | Accounting News, Construction, Industry - Construction, News, Newsletter
Understanding how economic trends influence construction can provide valuable insights for businesses and professionals in the field. For instance, high interest rates and slower economic growth will put increasing pressure on construction and manufacturing this year. Here’s a comprehensive look at how the current economic landscape is likely to impact construction in 2024.
Inflation and Interest Rates
The economy is still experiencing inflation pressures from energy prices, wages, and consumer spending, which impacts project financing.
Additionally, with interest rates playing a pivotal role in construction financing, the Federal Reserve’s actions this year regarding cutting interest rates hold significant sway. Lower interest rates will stimulate borrowing for construction projects, reducing overall borrowing costs for businesses and clients. This creates incentives for investment in construction ventures, particularly in the residential sector.
Supply Chain
Late last year, construction companies were still facing supply chain issues, but construction firms can expect supply chain improvements as the year progresses, which will help reduce delays in construction projects. The pandemic changed communication methods between the construction industry and suppliers, with construction firms adopting communication technologies to streamline material ordering workflows. With access to more complete and speedy information, construction firms are empowered to keep projects on track.
Labor Market
The construction job sector experienced growth last year. However, construction job openings have decreased recently, even though wages have increased by 4.9%. This highlights the importance of competitive pay and innovative training programs to attract and retain employees.
Recession Worries
Higher employment and higher wages create more spending power and add to the supply and demand issues perpetuating a potential recession. With interest rates stalling and contributing to a decrease in project financing power, an economic recession is still top of mind for businesses. While signs at the moment are pointing to a soft landing, the construction industry should still be preparing for economic shifts.
Shifting Geopolitical Landscape
The Israel-Hamas conflict heightens concerns about the possibility of broader tensions in the Middle East, which could potentially impact energy and other raw material prices. U.S. sanctions on Iran might exacerbate these issues, while ongoing tensions between the U.S. and China could contribute to inflationary pressures.
